Lee Odess envisioned an expanding platform for commentary, advocacy, education and services to support his young but fast-growing company. This site frames a variety of content types–video, images, links, and articles. Existing web technologies (vimeo, twitter, and wordpress) are adapted to create a “back-stage” for the website. The Energy + Light + Control team interact with those technologies to update video, news and content anytime from anywhere without touching any databases or code. Content on energylightcontrol.com is tagged and categorized so everything is cross-referenced and searchable. The site format allows the Energy + Light + Control team to use the interface as a presentation tool on a laptop or iPad. Carl Lostritto worked with Jonathan Healey on this project.